“When a new one comes in, they feel the need to shake things up and leave a mark,” he said, adding: “There’s an inconsistency in where they’re going. “Being CEO for the company for the last 30 years and having a long-term vision is an enormous competitive advantage, because when I look at my competitors - and I don’t want to go back 30 years, let me go back 10 - there have probably been 100 different CEOs at my competitor agencies,” he told Ad Age in 2020. We were using a lot of DMPs and CDPs on behalf of. Four years ago, independent media agency Horizon Media took stock of the work it was doing for clients and realized there was a big overreliance on third-party data and third-party technology assets. Recognized as one of the world’s ten most innovative marketing and advertising. The company was founded by Bill Koenigsberg in 1989 and is headquartered in New York with offices in Los Angeles and Toronto. In the past, Koenigsberg has seen his company’s independence as an advantage. Horizon Media’s Personalization Chief On Why The Agency Is Swearing Off Third-Party Data. is a global leader in data-driven media and marketing. This review is a reflection of this reality. They however share (d) the common issues of diversity that the rest of the industry suffers from. Horizon Media is a great place to work overall. Senior Media Planner/Buyer (Former Employee) - New York, NY - January 10, 2020. Koenigsberg has, over the years, chosen to remain independent - and some clients have appreciated it. Amazing Environment - Questionable Diversity. Jordan and WarnerMedia among others.īut the other media buying giants, like Magna, Omnicom Media Group and GroupM, are backed by Madison Avenue giants like Interpublic Group, Omnicom Group and WPP. Horizon is also involved in the launch of the Hoop Dreams Classic, an event that is backed by actor Michael B. Horizon has long worked for Berkshire Hathaway’s Geico, one of the nation’s biggest ad spenders, along with Anheuser-Busch InBev’s Corona beer and CBS. Part of the Horizon Media network, NM thrives on an ideas-first culture that draws from diverse talent across a range of disciplines.
Horizon is one of a handful of large firms that help advertisers allocate and invest millions of dollars in advertising, serving all the while as influential go-betweens that deal with blue-chip marketers and the media outlets they need to get the word out about their products and services.
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